Go After Your Goals With Google Analytics
In the spirit of full disclosure: This post may contain affiliate links. This means I may earn a commission (at no extra cost to you) if you purchase something using one of my links. This helps cover the expense of running the site while keeping the content 100% free. Note that I only recommend products I believe in. Your support is appreciated!
We’re all using Google Analytics, right? But did you know that analytics can go far beyond measuring site traffic?
Yep, you can use Google Analytics to set and achieve very specific business goals.
- Increase your average unit sale by $40
- Sell a certain number of products
- Get 25% more email sign ups
- Figure out the lifetime value of a customer
- Land 15 new members each month
- Determine where customers abandon their purchase
- Double the time readers spend on your blog
This week’s assignment?
Identify one goal that you’d like to start measuring. The more specific the goal in measurable terms, the better.
Next week, we’ll cover how to set up Google Analytics on your site so you can get down and dirty with your goals.
What goal are you going to start measuring? Let us know in the comments.
Like what you see?
Subscribe to get our very best content on small business ownership delivered weekly. You'll also get a backstage pass to our evergrowing library of free resources to help uplevel your business.
Latest posts by Heather Allard (see all)
- It’s Time to Say Farewell and Hello - October 27, 2013
- 7 Invoicing Tips for Small Businesses to Ensure You Get Paid Every Time - October 22, 2013
- 5 Ways to Keep Your Entrepreneurial Spirit Up - September 15, 2013