Go After Your Goals With Google Analytics

on March 16, 2011

We’re all using Google Analytics, right? But did you know that analytics can go far beyond measuring site traffic?

Yep, you can use Google Analytics to set and achieve very specific business goals.

Goals like:

  • Increase your average unit sale by $40
  • Sell a certain number of products
  • Get 25% more email sign ups
  • Figure out the lifetime value of a customer
  • Land 15 new members each month
  • Determine where customers abandon their purchase
  • Double the time readers spend on your blog

This week’s assignment?

Identify one goal that you’d like to start measuring. The more specific the goal in measurable terms, the better.

Next week, we’ll cover how to set up Google Analytics on your site so you can get down and dirty with your goals.

What goal are you going to start measuring? Let us know in the comments.

Discussion

26 Responses to “Go After Your Goals With Google Analytics”

  1. Pincurl Girl says:

    I would like my traffic to increase by 50% in the next month! : )

    • Hey Jen,
      That’s a great goal. How will you increase it? Are you launching new products, appearing in the press, using social media, having a sale?

      Love your site, by the way! :)

      Heather

  2. I would like to increase traffic period. LOL that would lead to people seeing my products which would lead to sales. I have done nothing to get the word out about my handbags and am really getting frustrated with how to do it on a ‘no’ budget. LOL

    My goal at this moment is…. I want to sell at least 15 bags by March 27th, my birthday, what a great gift that would be (even by the 30th).

    Can’t wait to see how this works =)

  3. Got the products (skincare line), got the website, got the blog – where are the sales? I ‘m a little overwhelmed with it all. Looking forward to learning all about it….. Thanks Heather!! :)
    Marni

  4. looploft says:

    i want to increase my sales…sell EVERYDAY!
    i sell a ton between september and december and then it dies down.
    i am adding spring products + sending out a spring lookbook to stores who have shown interest in carrying my products. i have NO IDEA what to do with google analytics!!!! i am an artist and i have the hardest time doing the web thing with much success.
    lisa@looploft

  5. Jan says:

    Dana & Marni, I am the same as you.

    I would love to have a sale a day through the end of the month.

  6. Mandy says:

    I SO need a lesson on Google Analytics …. looking forward to what you have to say next week. My Goal – to add more followers and readers to my blog!

  7. Ginger says:

    Oooo, I can’t wait til next week! I have used analytics for a little while now and did not know you could do more than check your traffic :) Great topic Heather!

  8. Annette Frey says:

    I want to see where customers are abandoning their purchase but I haven’t figured out how to do that yet. I thought I had to put some code into my shopping cart, which I don’t think I can. (Am shopping for a new shopping cart).

  9. I’m just trying to get followers period. Those followers are potential clients that I can train. I will also be using it on my other website once it’s up and running this year.

  10. Beth Cregan says:

    I want to increase the number of people that subscribe to my newsletter. Love your blog and find it really useful.

  11. Jennifer says:

    I am so glad you are doing this! I want to learn everything I can about the information I am getting in Google Analytics. I know it is a gold mine, but I need to learn more. I want to increase my sales. I have hired a marketer/copywriter to help me tweak my site and help me with social media. This will be another great step in achieving that goal! Thanks Heather!

  12. Unlike most… I have a product, I have a site, but I do NOT have a blog. I just don’t get it – i understand the importance of it – but i just don’t have a clue what in the world i would write about =(
    Maybe Google Analytics will help me with that??? LOL

  13. Prerna says:

    Okay.. This is what I need.. Traffic and well, commenters.. But I don’t think Google Analytics can help me with the latter :-) I have good traffic but if it gets better, I’ll be happier.
    Look forward to your next post, Heather!

  14. Wendi Gratz says:

    I would love to know what kind of path people are taking through my site – and where they abandon it. :-)

  15. Learn how to use Google Analytics to track your goals. Must-do for all #business #blogs http://ow.ly/689qP

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