Grow Your Business In 5 Fun Steps

on July 24, 2011

1.Make a list of ten clients or customers you adored working with in the past year.

Perhaps they were fabulous to work with, gave you amazing feedback, or spent lots of money and raved about you to their friends.

Then, call each one of them.

Check in to see how they’re doing, ask if they have any questions, need help with anything or how they are enjoying their purchase. No selling, just chatting.

The benefit:

  • You stay on their radar
  • They are reminded of how much they love your thing (wait, that sounded funny – but you know what I mean)
  • You just jogged their memory if they have been meaning to call you
  • You get free helpful feedback from your right people about other needs you can meet or problems you can solve

 2.  Make a list of five businesses that are complimentary to yours.

You know, businesses that offer a complimentary service to your product, or products that match well to the ones you sell, or target the same group of ideal customers that you are.

Next, contact at least two of them.

Partner up by trading banner space, writing guest posts for each other’s blogs, doing reviews of each other’s products, creating packages by combining products or services, or by featuring each other in your newsletters.

The benefit:

  • Increasing your fan base
  • Solving more problems for your ideal customers
  • Finding low cost, win-win ways to promote both of your businesses

3.  Make a list of five business owners you admire, follow or look up to.

Perhaps they are doing things with their business that you have only dreamed of, or they inspire you in some way, or they are proving themselves to be experts in their niche.

Email one of them.

Introduce yourself, tell them the reasons why you admire them and love their work, let them know how much you learn from them just by following their progress. Be genuine, sincere and specific.

The benefit:

  • You are building relationships with other business owners
  • You may find yourself a great mentor
  • The more people you connect with, the more opportunities come your way
  • You get to learn new things from folks with more experience than you

4.  Find one person just starting out in your niche.

Maybe they’ve already contacted you to say hello or have commented on your blog, or perhaps you have noticed them in social media or around town.

Email them.

Introduce yourself and tell them one reason you like what they have to offer. Be sincere. Ask them how things are going, invite them for a coffee (or a phone call) to chat some time, or let them know about something going on they might be interested in.

The benefit:

  • Being a mentor to others is a great way to learn and grow your own business
  • Karma – putting something good out there often comes back to you ten fold
  • “Just starting out” businesses may refer clients to you when they can’t fill the need

5.  For two weeks take a complete break from your niche and target market.

Instead, spend your break following other businesses or blogs that are completely new to you in fields that you normally don’t pay attention to. Read poetry, flip through a magazine, visit a museum and eat at a new restaurant.

Jot down all of the ideas that catch your attention and then find ways to apply those ideas to your business, no matter how bizarre it might seem at first. Be creative and think outside the box.

The benefit:

  • You find new sources of inspiration
  • You won’t be doing the same old things that your competitors are doing
  • Your business will stand out in your niche

Which strategy will you try this week? Share with us in the comments.

{Top Image Credit}

Discussion

33 Responses to “Grow Your Business In 5 Fun Steps”

  1. Great tips Karen. I love reading posts that give me ideas for actions to take. Theory is nice, but action makes things happen.

  2. Foundora (@Foundora) says:

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  3. my guest post for #themogulmom RT @HeathALL Grow Your Business In 5 Fun Steps – http://bit.ly/qeRfHv

  4. Nicole M says:

    Perfect article! Can’t wait to try these ideas this week as July comes to an end. Thank you!

  5. Love these #tips! "Grow Your Business In 5 Fun Steps" http://so-kt.tw/CXy via @themogulmom #motherhood #advice

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  7. Start this today! Grow Your Business In 5 Fun Steps – http://bit.ly/qeRfHv via @HeathALL

  8. Desiree' Frazier says:

    I love these tips! I’m just getting started on a new SOI business model and these are very important steps to remember! The key is keeping your current and past clients just as happy as you hope to make your future clients :)

  9. Dale says:

    Thank you for the suggestions, really good ideas here. thanks Dale

  10. Grow Your Business In 5 Fun Steps | The Mogul Mom http://ow.ly/5N2O2

  11. Check out @karengunton’s latest on TheMogulMom.com –> Grow Your Business In 5 Fun Steps – http://ht.ly/5N8w2 (It’s a good one!)

  12. Sandy says:

    Great tips Karen,

    So often we get so caught up in looking out for number one (ourselves) that we forget about the business and spiritual benefits of giving back to someone else. I love how you have detailed your list of Things To Do and then add the benefits of why we, as business people, should do each one! I have experienced great benefits, personally, from learning from others in my field (yes, I guess they are competitors, but they are also potential friends!), and for sharing with those who I can mentor as well.

    Thanks for the post and reminder that we ALL need to hear and practice!!

    Sandy Dell (GiftRepSandy)
    http://www.SellingtoGiftShops.com

    • Sandy – you’re so right. So often we get caught up in the “what’s in it for me?” mentality. Karen’s tips help us focus on the “others” involved. :)

      Heather

  13. Iris Mishly says:

    This post really did it to me, thank you for sharing it,It reminded me some important things in running a business and what’s around it :)

    thank you!
    Iris.

  14. Pincurl Girl says:

    Hi Karen,

    This post needs printing out! There are so many great ideas and all of them have such genuine benefits. My brain is spinning, thinking about who I need to contact.
    Thanks so much,
    Jen aka Pincurl Girl

  15. Tracy says:

    The 5th tip was best of all. So many of my ideas come from other areas. I remember the inspiration for a girls special occasion dress that came from a tea cup.

  16. Five fun and relational ways to grow your business profits this week. Mogul Mom’s post: http://bit.ly/pXu2CQ

  17. Five fun and relational ways to grow your business profits this week. Mogul Mom’s post: http://bit.ly/pXu2CQ

  18. Great Tips on how to Grow Your Business In 5 Fun Steps @heathALL http://t.co/TR0kJj5

  19. Great Tips on how to Grow Your Business In 5 Fun Steps @heathALL http://t.co/TR0kJj5

  20. Great Tips on how to Grow Your Business In 5 Fun Steps @heathALL http://t.co/TR0kJj5

  21. Great Tips on how to Grow Your Business In 5 Fun Steps @heathALL http://t.co/TR0kJj5

  22. Great Tips on how to Grow Your Business In 5 Fun Steps @heathALL http://t.co/TR0kJj5

  23. Jane Hill says:

    Great tips, as always, Karen! There’s a few here I already do, but some great new ideas as well. I have just returned from a 2 week break enforced by the school holidays, but boy was I on fire yesterday! :)
    Jane x

  24. Salinda says:

    Wow! Great info. Thanks for sharing. So many times I read “grow your business” articles only to find that most tips are way out of my league. But—I can do all these! Whoo Hoo!

    The first suggestion struck a real chord with me. I can only help a customer for 2-3 years (I sell baby boy clothes), so I treasure my customers while I have them. I’ve been including thank you notes and coupon codes in orders, but recently I’ve thought about emailing a few out of the blue just to see how they were doing. I was afraid it would be too pushy. Now, I think I will.

    Thanks for the inspiration!

  25. Just follow these simple steps and im sure it will make a difference. ” To become rich ask the rich”

  26. Anita Scott says:

    These are all great ideas, I will definitely connect with 2 other complimentary business, such a great way to help eachother.. Also looking beyond my own niche is such a great way to get ideas and inspiration

    Thankyou for a great post

  27. Want to have some fun while growing your #smallbiz? Here are 5 steps! http://ow.ly/6qv8w

  28. Sarah says:

    Great article Karen and great tips for the New Year too! Off to tweet this!

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