It’s never been easier or more cost effective to market your business online, right?
With content management websites and social media sharing, you can promote your business and get exposure in a multitude of ways.
But to get an effective response to your marketing efforts in this crowded global economy, you need to build your business into a brand.
How is a brand different from a business?
Simply put, a brand is a promise. A promise to deliver the benefits of what your business is offering, products, services, content, an experience, etc. A promise to uphold your core values and philosophies for your customers.
I support businesses such as Apple, Nike and Target because I’ve experienced what their brands promise.
I know exactly what I’m getting when I make a purchase. Apple delivers high quality hardware, software and service. Nike delivers my favorite running shoes. Target delivers just about every basic need for my family at a great price.
I’ve built trust in them.
How do you start building that consumer trust?
By following the number one rule of branding: be consistent.
Be consistent in every point of contact with your audience to reinforce the connection with your brand. You’ll develop familiarity and confidence so that if a potential customer isn’t ready to purchase today, she’ll be more likely to remember your brand in the future. And when she does, she’ll know exactly what she’s getting.
Here’s where you should be consistent in your branding:
Each point of contact is an opportunity to reach your audience. With consistency at every level, you can easily turn your business into a brand.
Post a link to your site in the comments to share your brand consistency in action.