The Rule of Branding Your Business Can’t Survive Without

Shannon Whealy on August 2, 2011

It’s never been easier or more cost effective to market your business online, right?

With content management websites and social media sharing, you can promote your business and get exposure in a multitude of ways.

But to get an effective response to your marketing efforts in this crowded global economy, you need to build your business into a brand.

How is a brand different from a business?

Simply put, a brand is a promise. A promise to deliver the benefits of what your business is offering, products, services, content, an experience, etc. A promise to uphold your core values and philosophies for your customers.

I support businesses such as Apple, Nike and Target because I’ve experienced what their brands promise.

I know exactly what I’m getting when I make a purchase. Apple delivers high quality hardware, software and service. Nike delivers my favorite running shoes. Target delivers just about every basic need for my family at a great price.

I’ve built trust in them.

How do you start building that consumer trust?

By following the number one rule of branding: be consistent.

Be consistent in every point of contact with your audience to reinforce the connection with your brand. You’ll develop familiarity and confidence so that if a potential customer isn’t ready to purchase today, she’ll be more likely to remember your brand in the future. And when she does, she’ll know exactly what she’s getting.

Here’s where you should be consistent in your branding:


[Infographic created for The Mogul Mom by Turnaround Design. Get a printable version here.]

Each point of contact is an opportunity to reach your audience. With consistency at every level, you can easily turn your business into a brand.

Post a link to your site in the comments to share your brand consistency in action.

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Shannon Whealy

Shannon Whealy is a visual brand creator and the founder of Turnaround Design. She partners with small business owners to translate their brand messages and build memorability through design. Get her FREE Visual Brand Planning Guide to create a blueprint for your branding and start building your brand today!

Discussion

16 Responses to “The Rule of Branding Your Business Can’t Survive Without”

  1. I’m consistent with my words and images because I want people to recognize me in a crowed of bloggers.

    “Black Seo Guy “Signing Off”

  2. The Rule of Branding Your Business Can’t Survive Without – http://bit.ly/ooDqtT <– my latest on @TheMogulMom :)

  3. Great explanation of #Branding : The Rule of Branding Your Business http://ht.ly/5UcOk RT @elenaverlee #smallbiz #blogging

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  5. Jeanette says:

    Shannon:

    Great post! And so important that everything not only have the same visual look and feel, but the same kind of experience with everyone in your organization.

    Thanks for sharing!

    Jeanette

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  8. Love this – The Rule of Branding | The Mogul Mom http://ow.ly/63IqO via @TheMogulMom

  9. Love this – The Rule of Branding | The Mogul Mom http://ow.ly/63IyI via @TheMogulMom

  10. Consistency rules in Branding your Business…http://t.co/o2aSXtR

  11. The Rule of Branding Your Business Can’t Survive Without http://ow.ly/6kq7C

  12. The Rule of Branding Your Business Can’t Survive Without — http://t.co/Adyugtj0

  13. great breakdown of branding!

  14. Elizabeth says:

    Great Post, very helpful

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