5 Things to Do Now to Automate Your Social Media Marketing For Summer

I know, I know, spring just started.

But with spring comes a whole lot of end-of-the-school-year projects for the kids and teacher conferences for the parents. And before you know it, summer will be in full swing.

Now we all know that summer can be crazy for a mom who’s running a business. The best way to alleviate that inevitable stress is to create systems that work for you while you are enjoying time with your family.

Here are five social media marketing systems to set up now so you can enjoy summer vacation.

1. Create (and stick to) an Editorial Calendar

Make a plan for the summer months. This could mean leaning out your blog posts to three times a week, once a week or even bi-monthly. Just be consistent in whatever you choose and create an editorial calendar to remove the guesswork when it comes to figuring out what to write about. Add the topic and any notes to your calendar and create reminders so that you never forget when your post is due. 

2. Consolidate your blog writing and schedule it

Now that you know what you are going to write every week during summer, start writing. If you get a few hours of quiet time (haha!) take advantage of it and start writing your Summer blog posts. Once done you can load them to your blog and schedule them so that automatically go up while you are having fun with the kids during vacation break.

3. Put social media sharing on auto-pilot

Don’t waste time cutting and pasting your post urls to your social media outlets (Twitter, Facebook, LinkedIn etc). Instead, install a plugin to your wordpress site that will automatically send out your posts once they’re published. A favorite is Ping.fm.

Also make it easy for readers to help share your posts and message by installing a plugin to your WordPress site such as the “share this” or “Jet Pack” plugin for WordPress.

4. Make your web browsing time work for you

When you get a moment to browse the web and you find great content to share with your fans, use a tool such as the Buffer App to spread out your sharing.

With Buffer, you can load a bunch of social media updates (for Twitter, Facebook and Linkedin) and it will then share them sporadically. There’s no scheduling and no bombing your social media feeds with all those cool articles you read, at one time.

Get in the habit of using this app now and by summer you’ll be a super sharing powerhouse.

5. Grow that list

Add the “What Would Seth Godin Do” plugin to your wordpress site. This plugin allows you to place a custom message at the top (or bottom) of your posts. You can use this space to remind people to subscribe to your site or opt in to your newsletter.

Even cooler is that you can it to show different messages depending on who the reader is. So if a reader is a return visitor, you can have a “Welcome back” message. This is a great tool to use to grow your list…all while you are enjoying time with the family.

Summer, summer, summertime… time to sit back and unwind

Don’t waste time! Implement these easy systems now so you can enjoy summer vacation with your family while your social media marketing keeps working.

What are some other ways you are getting ready to tackle summer and running your business? Share in the comments below!

{Photo credit: Thomas Hawk via photopin cc}

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7 Responses to “5 Things to Do Now to Automate Your Social Media Marketing For Summer”

  1. Great ideas, Sarah! Scheduling can be the most effective way to be sure summer days don’t waste away. I’m setting goals for the summer and outlining the steps to accomplish each one. I have a social media editorial calendar template people can download on my blog: http://www.kellyagarrett.com/2011/ekceteras-social-media-planning-calendar-template/. It’s been a hit with my readers!

  2. Thanks for sharing some GREAT plugins. I’m going to install the ‘what would seth godin do’ one right away.

    Another one I’d like to share is ‘tweet old post’ by Ajay Matharu. You can set it up to randomly send out tweets with a shortened link to old blog posts (use your favorite shortener – or the default one). Hashtags can be included – and pulled from the categories, tags or keywords applied to the post. You can set it up to tweet an old post at specific intervals (hourly, or incrementally up to every 24 hours). It’s greatly improved the traffic heading to my site since I added it and increased my frequency on twitter without me needing to do any work.

  3. I love WWSGD! Instead of Ping.fm I use OnlyWire for automatically posting my blog updates to Twitter, Facebook and LinkedIn.

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