Many entrepreneurs are excellent at being able to talk about the product they sell or the services they offer. When they are in front of a potential customer, itâs game on. However, when talking with a journalist, the conversation needs to be different.
Most reporters will want you to be able to answer one simple question: âWhy should MY audience care?â
Letâs say you’re trying to get your kitchen product featured on âThe Today Showâ. Or maybe you want a popular tech blogger to highlight your new software. Or perhaps you have a new book on military defense tactics thatâs about to be released. Those are all very different audiences, and as such, you would reach out to different reporters, each with a very different pitch.
When making your case for media coverage, concentrate on why itâs so important for the reporterâs audience to hear about it.
Here are five things to think about as you make your next media pitch:
1. Take targeting to the next level
The days of blindly sending out press releases should be over. Journalists get dozens of emails a day and are looking for a reason to clear out their inbox. Donât give them the chance to delete yours because it looks like a mass e-mail. Research the media outlet and find the right reporter or producer who will welcome hearing about your business, product, or service.
2. Make it relevant
In a given day, a local television news station can have up to nine hours of original programming. Every single day. That’s quite a bit of opportunity to share your story, if the message is right. Find a way to tie your story into a developing situation. For example, weather. If your area is being bombarded with sustained high winds, certain experts know exactly what could happen to roofs, shingles, or home siding as a result. Those experts could reach out and share their expertise on maintenance and have a greater chance of being heard if they reach out at the right time and try to offer their knowledge.
Do you have an exclusive you can share with just one reporter?
Or a special angle of a story that everyone else is covering?
Reporters are always on the lookout for stories and welcome ideas that will engage their audience.
3. Leave the sales pitch at home
Feel like this is a perfect opportunity to sell your service or product? Please don’t. If the reporter or producer detects any sort of sales pitch, he/she will send you to the sales department. As you prepare your news release or email, think about the benefit your knowledge offers the reporterâs viewers or readers. In the finance industry? How about offering information that helps first-time home buyers figure out if they can and should buy a home?
4. Find an expert
Journalists are on extremely tight deadlines. If they are assigned a story in the morning, the chances are very good they only have a couple of hours to find interviewees as well as experts on a particular subject matter. If you can offer any suggestions, even if itâs not you, the reporter has a greater chance of remembering you for future stories. Is it a guarantee? No, but that kind of help goes a long way.
5. Be ready for the call
Let’s say you’re successful. Deadlines are tight and time is a luxury. Odds are if you get the green light for your story, a reporter will want to meet you right away. If you are unable to make the date, the reporter may have to scramble and find another source. If you just canât make it happen, being able to share the name of another expert is invaluable.
Once you have gotten through and made a connection with a reporter or producer, don’t let that relationship die on the vine. Even if the reporter doesnât use your story idea, they’re always still looking. Keep reaching out with useful information. You never know when you might be called on again.
What success have you had pitching stories to the media? Share your experiences in the comments below.
*Today’s piece is a revival of this post I did back in 2012.
Whatâs sisu, you ask?
âSisu is a Finnish term loosely translated as strength of will, determination, perseverance and acting rationally in the face of adversity. [âŠ] The word derives from sisus, which means something inner or interior. However sisu is defined by a long-term element in it; it is not momentary courage, but the ability to sustain an action against the odds. It is similar to equanimity, except the forbearance of sisuhas a grimmer quality of stress management than the latter. Deciding on a course of action and then sticking to that decision against repeated failures is sisu.â
âŠand so much more
fuels our passion
gives us the fortitude to push forward
the gumption to carry on when the going gets tough
reminds us that we are enough
speaks to the core of our being
“Sisu is described as a psychological key competence which enables extraordinary action to overcome a mentally or physically challenging situation. Sisu also contributes to what has been named the action mindset; a consistent, courageous approach toward challenges which at first seem to exceed our capacities.” –Emilia Lahti, 2013
âGritting your teeth, continuing to fight against an overwhelming enemy, clearing a forest with your bare hands, continuing on to win a race even after falling. Sisu means that you finish what you start, you donât quit in the middle of a job, and you donât whine. It doesnât take sisu to go to the North Pole; it takes sisu to stand at the door when the bear is on the other side.â
Around here, Sisu is my jam.
And I think it may be yours, too.
Because for us, giving up is never an option.
Share these pretty pinnables to let everyone know that SISU is your jam.
We just love that todayâs most feminine athletes are no longer confined to cheerleading and synchronized swimming, and are equally as grateful that we donât have to wear aprons all day and vacuum the living room while waiting for âdarlingâ to come home with the family car.
Thanks to these last few liberating decades, women can now get our hands dirty and race to the top with the best of âem, bucking the trends and –Â not only in sports, but with business, and most importantly, motherhood.
In fact, I’ve always wondered the direct correlation between accomplished women athletes and their typically high rates of successful business endeavors. Consequently, the same women with this âgo getterâ mentality turn out to be great wives and moms.
Were we always destined to become these motivated, resilient, pioneering emotional giants that many call âSuper-momâ? Doubtful. But as a former competitive athlete and coach, as well as a mom of two, Iâm strongly convicted that certain applied sports principles lay the foundation to becoming better business women and mothers.
1. Athletes learn to deal with adversity
Learning success and failures began with being an athlete. At age fourteen, I was forced to put my running on hold and recover from a knee injury. After an outstanding previous season, I sat out for two months with a huge fear of a permanent future setback. Focusing on daily recovery rather than the long-term “what ifsâ is what repaved a successful path for me and I knew from then on that I wanted to focus my studies on mental resiliency for athletes.
As both parents and business women, we too have important long-term goals, which inevitably come paired with life’s minor setbacks. This same resiliency required of athletes becomes even more crucial if we can build upon these small daily victories to ensure long-term business success and great parenting.
The most successful people have typically failed and sacrificed more than your average person – just like the middle school MVP practicing drills on the field on her birthday in the pouring rain.
2. Athletes learn to take âsafe risks”
Parents with athletic backgrounds typically understand the emotional victories that come with stepping out of our comfort zones. Some of you might be thinking, ‘please donât let my daughter take the same risks that I did in sports (or life, for that matter!)’. But former athletes are more comfortable than we realize when finding a risky, safe balance. Because we practiced âsafe-risk-takingâ when diving for the ball, for example, or running that extra inch without totally collapsing, weâre now better equipped to face the fear of letting our kids and business experience risk too.
Playing it safe is not always the answer. Studies show that some of the most successful entrepreneurs are also some of the biggest risk-takers. Learning to delegate responsibility within your workspace not only promotes a more unified, trusting environment, but this form of control release will likely increase business productivity as a whole.
As with parenting, if weâre too restrictive or overprotective because we let our own fears cloud our parenting judgment, then we inadvertently teach our children two paralyzing lessons. First, that the world is a very dangerous place; so dangerous in fact that they need constant protection.
Second, is that theyâre not capable of managing by themselves. Thanks to constantly overcoming adversities though sports, we, as parents and entrepreneurs understand the importance of “extending the leashâ and giving our kids the self-confidence they need to not only excel with sports but to become strong, competent individuals in life.
3. Athletes learn to unify their team with trust and respect for the individuals
So the old saying, âThereâs no âIâ in âteam,â stands true, and no teammate likes a pushy dictator. As a professional woman, my knowledge and career experience alone will never enforce significant business changes or decisions without first having trust and respect from the team.
The true key to leadership for any endeavor is to simultaneously value our personal relationships with individual team members, yet continually value the group as one unified force. Even with our âhigher-ups,â the best business women understand how to first âget in the doorâ with the right people. This means building quality relationships with everyone and getting to know them on a âpersonally-professional” level, just as we did with our own sports coaches.
4. Athletes can accredit themselves with personal stats and athletic accomplishments
If you ever considered âgoing proâ with your sports career, then you know the significance of numbers. Just as college recruiters valued our season player stats and standings, our personal worth in the business world is often measured by business revenue data, growth trends, and progress tracking.
Itâs great to let potential employers, partners, or even employees know of your athletic background but most importantly, the valuable lessons that you took away. Many companies, for example, actually find stability in recruiting former athletes because the workplace can require competitive mind-sets, experience with adversity, and other attributes that would add long-term value to the team.
5. Athletes learn to recognize and apply their personal strengths to achieve goals
When shifting out of a competitive sport, its important to remember the significance of keeping your own personal identity. I was not âthe runner”. It was what I did, not who I was. The key is to recall your personal athletic strengths and focus on those with business.
Were you a great motivator?
Was communication your strong suit?
Any good coach knows to play their best talent with specific strengths. And the business world is no different. Know what youâre great at and sharpen those skills so that your worth is attributed to them, which carries far more weight than even your sports medals or stats.
6. Busy athletes become pros at time-management
Remember those days of scarfing down a banana and granola bar as your best friend lays on the horn in your driveway 15 minutes before practice? Some things will never change. But as for balancing work, family, fitness, etc., those same time-management principles that once suited your busy athletic life are now more crucial than ever as a mom.
Know where your values are. Schedule your priorities (hopefully with your kiddos and partner at the top!) and setÂ boundaries for those valued tasks. Being present and mindful of âthe momentâ is key to any woman successfully balancing both business with motherhood. When itâs family time, work goes away.
The best part about knowing your priorities and staying committed to them is not only a valuable life-hack for you, but most importantly, sports moms get to be the household example and âlevel the playing groundâ by demonstrating these key principles to their own little athletes! Let them watch you play, play with them, and model how to succeed, fail, and the pure enjoyment of being a mom, wife, and business woman!
7. Female athletes learn to own their femininity in a “manâs game”
Iâve always been highly competitive, which has, at times, challenged the views of some men and women. Unfortunately, women are still faced with the reality that, as with sports, some businesses have a history of being driven by men. Nowadays, however, we can go so far as to say that women actually have an advantage over men in many sports. Thereâs a reason why United States soccer fanatics are thanking the women for taking this year’s World Cup title.
Numerous psychological sports studies have shown that female sports team members, when compared with their male counterparts, typically exhibit deeper levels of trust and loyalty amongst each other at faster rates. And in the business world, itâs no different. As women, we get to set the bar for the emotional arena because we’re innately wired to care about others and serve their best interests. Who better to conduct business than one who is sincere and trustworthy?
We also get to educate and hone in on the emotional components of our business and model success to other young men and women. We all know, for example, that most purchases occur because someone loves how a product or service makes them feel, rather than its technical details. Similarly with motherhood, we can utilize this emotional skill-set to encourage our children for who they are, rather than become stuck on specific scores or outcomes.
And the most rewarding part about women athletes who apply these success principals to their work life?
Weâre now in great candidacy for becoming âFamily MVP”.
Continue to encourage sports in your family as a tool to address any emotional components that your athletes might experience. Just as you needed positive encouragement as an athlete, remember that children, and even teens will perform significantly better if they arenât feeling negative tension or pressured hostility, but rather, praised for their strengths.
If we can emphasize to our kids the enjoyment that comes with the game (rather than simply winning or losing) or praise them for, say, their commitment-level at practice, then they will actually learn to value some of those lifelong success principles that many of us picked up from simply playing sports.
For more information on positive sports parenting, hereâs a series of sports parenting training videos.
How has playing sports helped you in your life and business?
Not too long ago I overheard someone say that photography was ‘a dying profession‘. And for some reason, I just couldnât stop thinking about it.
It’s true that there are plenty of detractors that threaten to pull business from traditional, professional photographers.
They include, among other things:
- lots (and lots) of competition
- camera phones
- technology and edits making photos easier for amateurs to digitally enhance on their own
- misconception that photography is nothing more than âpoint and shootâ work
- the misnomer that anyone with a camera is a photographer
- the increase in popularity of stock photos
- the equipment is more complex, more costly
- budgetary constraints
But these emerging roadblocks don’t have to be brick walls.
All professions run unto challenges, and they present in many forms. Instead of throwing in the towel, you just have to forge ahead.
When the going gets tough, some photogs donât know any better, and think that if they can’t ‘hurry up’ and make money the traditional way, through sessions and shoots, that theyâre out of luck (and out of business). And thatâs just plain wrong.
That’s why so many new photographers fizzle out before theyâve even had a chance to really spark. But it doesnât have to be that way. Getting clients is hard enough, but building a loyal following, well- that takes time. And time is money. Because the bills donât stop coming in when the business is slow, itâs not a matter of failure, but rather, simply running out of time.
Here are some tried and true ways to boost your bottom line, and your exposure right along with it:
Photography is one of the most rapidly growing fields around. With so much competition, having a strong brand is non-negotiable. In my branding business we work with photographers to create a unique brand presence, and thatâs helpful for sure. Everything you put in front of potential clients, from business cards to packaging and everything in between, should have a strong, enduring message. Something that’s eye-catching, visually appealing, and instantly recognizable as your own.
A professional brand shows people that you’re deeply invested in your business and sends a subliminal message that you’re serious about your work and passionate about your profession. But, don’t settle for just any brand. And don’t go with the latest trend. Sit down and really consider what you want your brand to say to the world. Make it your very own and keep it consistent throughout everything you do.
Educate your Customers
There are two kinds of clients out there. Those who see the value in what you offer and those who don’t. People are price conscious by nature. It’s up to you to tell them what they’re getting. Most customers who hire a professional understand and appreciate everything that goes into the work, and they gladly pay in exchange for it. Others… don’t get it. They see a pricetag and wince. Their instinct is to flock to the lowest cost option. They wonder why they should pay so much more for you than, say, for a shoot over at the mall. A photo is a photo after all, isnât it?
When faced with pricing objections, gently help people understand what theyâre truly getting in a custom, professional shoot. The time spent (both in preparation and during) a unique session, the artist’s eye that goes into every shot, the painstaking editing to get every photo just right, the impeccable quality that professional equipment provides, the exquisite personalized customer service, and the unbridled creativity that a department store session just canât match.
Share your work
Put yourself out there. Share your work on your blog, across your social media channels. And donât be afraid to ask friends, family, and even the clients to share on theirs. People are so visual, an alluring image speaks volumes and is almost always sure to stop them in their scrolling tracks.
Tell a story
Itâs not just enough to share your images, youâve got to pair them with a story. The combination of the two is where the magic happens. A creative title for your post, share a little story (with client permission, of course). People want to know more about what theyâre looking at. Feel-good tales are always a hit. You can also enhance your images with inspiring words and quotes to amplify their Pin-ability. Be sure to include a link back to your photo blog, of course.
Get business savvy
Creatives, by nature, arenât huge fans if the behind-the-scenes, nitty-gritty business side of things. They prefer to spend their precious minutes capturing othersâ precious moments. Thankfully, there are some quick work-arounds.
To start, you can create photography documents (like contracts, releases, etc.) and pre-package them into branded folders to hand clients at the shoot. That way you donât have to piece them together on an as-needed basis. You can also use financial software to lessen the accounting load. (Freshbooks and Shoeboxed are great tools!)
Your unique shortcuts will depend on your business model, but as with almost everything: thereâs a solution.
Yes, you’ve got to spend money to make money, but you’ve also got to be smart about it. Whenever possible, work on a tight budget. Find creative ways to reduce the amount you spend on ancillary items. Digitize whatever you can. When possible send things via email versus print to save on postage and materials. The more you spend, the less you make.
Get a specialty
The landscape is changing. Youâve got to not only keep current, but carve out your own space. Do something no one else does. Or better yet, something no one else can. Find a way to set yourself apart from the crowd.
- create your own one-of-a-kind actions for unique editing finishes
- gather some unlikely props (think antiques or handmade items)
- put together a unique studio environment
- secure the rights to a particular venue
Do whatever you can to develop a signature style. If youâre the only game in town offering something- then you own every client that values it.
Build a following
Of course youâve got to have people to build a business. But instead of individual shoots, work to forge relationships with each client you work with. You may even consider offering incentives for referral business.
Create Passive Income
Simply put, passive income is money earned through multiple streams. That is, on ventures outside of your actual photography work. Things like the offering of evergreen products, the selling of tangible prints, reselling your work as reprints, and so many more.
Whether you’ve been in the game for years, or just got your first camera yesterday- passive income is a great idea. There’s no one who couldn’t benefit from additional streams of revenue and increased exposure.
I created a resource called Peripheral Vision that offers dozens of pages of passive income ideas, including lots of direct links to some pretty helpful resources to get you started. Itâs my sincere hope that this guide will help boost your bottom line behind the scenes, as youâre out there doing what you truly love.
Grab your copy, right here.
It Ainât Over Til Itâs Over. And It Ainât Over.
The business of photography is not dying, itâs evolving. Itâs learning to live in the new space that technology and advancement have created. And that’s a good thing. Change doesn’t have to be scary. It can be an opportunity. An opportunity to do something better and even more creative than you’ve done before.
How will you expand your business to meet new challenges?
I’m a big (huge)Â BrenĂ© Brown fan.Â She has a new bookÂ out today and IÂ had to share. Check it out.
When we deny our stories, they define us.
When we own our stories, we get to write the ending.
Social scientist BrenĂ© Brown has ignited a global conversation on courage, vulnerability, shame, and worthiness. Her pioneering work uncovered a profound truth: Vulnerabilityâthe willingness to show up and be seen with no guarantee of outcomeâis the only path to more love, belonging, creativity, and joy.
But living a brave life is not always easy: We are, inevitably, going to stumble and fall.
It is the rise from falling that Brown takes as her subject inÂ Rising Strong. As a grounded theory researcher, Brown has listened as a range of peopleâfrom leaders in Fortune 500 companies and the military to artists, couples in long-term relationships, teachers, and parentsâshared their stories of being brave, falling, and getting back up.
She asked herself,Â What do these people with strong and loving relationships, leaders nurturing creativity, artists pushing innovation, and clergy walking with people through faith and mystery have in common?
The answer was clear: They recognize the power of emotion and theyâre not afraid to lean in to discomfort.
Walking into our stories of hurt can feel dangerous. But the process of regaining our footing in the midst of struggle is where our courage is tested and our values are forged. Our stories of struggle can be big ones, like the loss of a job or the end of a relationship, or smaller ones, like a conflict with a friend or colleague. Regardless of magnitude or circumstance, the rising strong process is the same: WeÂ reckonÂ with our emotions and get curious about what weâre feeling; weÂ rumbleÂ with our stories until we get to a place of truth; and we live this process, every day, until it becomes a practice and creates nothing short of aÂ revolutionÂ in our lives. Rising strong after a fall is how we cultivate wholeheartedness.
Itâs the process, Brown writes, that teaches us the most about who we are.
New to BrenĂ© Brown?
(Please) check out her other works. They’re truly life altering…
Ever feel like prosperity has been avoiding you? Or like true happiness is giving you the cold shoulder?
All too often we can be our own worst enemy. Whether we’re afraid of failure- or worse yet, afraid of success, we need to learn to tackle that which is holding us back so we can live a life rich with abundance.
Here are 35 things you need to arrest right now in order to live the unapologetically successful life that you deserve.
1. The need to always be right
âThis need to be right has put a huge burden on me, one that I never deserved to have to carry. Part of it, I know, is cultural–in this age of information at a moment’s notice, we’ve come to expect people to have answers–the right answers–at the drop of a hat. I feel very fortunate that over the last decade or so I’ve been able to leave the need to be right behind me and move on with my life with a more healthy perspective. I’m now willing not just to admit that I’m wrong, but also to stick my neck out with ideas or thoughts that may be wrong. The possibility of being wrong no longer threatens my emotional well-being; if I’m wrong, I’m wrong, and I learn from that.â – Tom Walsh
2. Living up to other people’s expectations
âIf you spent your life concentrating on what everyone else thought of you, would you forget who you really were? What if the face you showed the world turned out to be a mask… with nothing beneath it?â – Jodi Picoult
3. Doing what you’re ‘supposed’ to do
âThere’s two kinds of people in the world. The ones who do everything that’s laid out for them, ‘the supposed-tos’, and then there’s the people that look above it and do what they want to do. I prefer the latter, but maybe that’s just me. A ‘not-supposed to’.â – Margaux Froley
4. Doing what everyone else is doing
âYou remain a follower for life when you pay for what people do while nobody pays you for what you do. Do something impressive and become a leader!â – Israelmore Ayivor
5. Denying your ‘self’
“Owning our story can be hard but not nearly as difficult as spending our lives running from it. Embracing our vulnerabilities is risky but not nearly as dangerous as giving up on love and belonging and joyâthe experiences that make us the most vulnerable. Only when we are brave enough to explore the darkness will we discover the infinite power of our light.” – BrenĂ© Brown
6. Negative self-talk
âAnd then I decided to be pro me. Be pro you to the end. No more cutting up myself and serving up myself like pieces of a pie for everyone’s tasteless palates. And that doesn’t mean you don’t know how to say sorry; because being pro you means being pro growth and pro improvement.â – C. JoyBell C.
7. Fear of failure
âNever let your fear of the unknown and things being too difficult make your choices for you in life. One of the saddest lessons in life is finding out that your fear made the situation worse than what it was and a braver person stole the dream you gave up on.â – Shannon L. Alder
8. Blaming others
âWe habitually erect a barrier called blame that keeps us from communicating genuinely with others, and we fortify it with our concepts of who’s right and who’s wrong. Blaming is a way to protect your heart, trying to protect what is soft and open and tender in yourself. Rather than own that pain, we scramble to find some comfortable ground.â – Pema ChĂ¶drĂ¶n
9. Living in a bubble
âSolitude is a chosen separation for refining your soul. Isolation is what you crave when you neglect the first.â – Wayne Cordeiro
âItâs not about being ready or feeling prepared all the time; sometimes you just have to do what you know you have to do. And when you do â you will always see that youâre more ready and more prepared than you realize. Never doubt yourself or you may never do anything of significance.â – A.J. Darkholme
âPerfectionism is the voice of the oppressor, the enemy of the people. It will keep you cramped and insane your whole life, and it is the main obstacle between you and a shitty first draft. I think perfectionism is based on the obsessive belief that if you run carefully enough, hitting each stepping-stone just right, you won’t have to die. The truth is that you will die anyway and that a lot of people who aren’t even looking at their feet are going to do a whole lot better than you, and have a lot more fun while they’re doing it.â – Anne Lamott
12. Limiting beliefs
âNever surrender your hopes and dreams to the fateful limitations others have placed on their own lives. The vision of your true destiny does not reside within the blinkered outlook of the naysayers and the doom prophets. Judge not by their words, but accept advice based on the evidence of actual results. Do not be surprised should you find a complete absence of anything mystical or miraculous in the manifested reality of those who are so eager to advise you. Friends and family who suffer the lack of abundance, joy, love, fulfillment and prosperity in their own lives really have no business imposing their self-limiting beliefs on your reality experience.â – Anthon St. Maarten
13. The need to control
âHow would your life be different if you stopped worrying about things you canât control and started focusing on the things you can? Let today be the day you free yourself from fruitless worry, seize the day, and take effective action on things you can change.â – Steve Maraboli
14. Taking things forgranted
âIf you are satisfied, you bring your satisfaction to the moment and fill the circumstances of your life with that satisfaction. If you are dissatisfied, however, no one and nothing can produce contentment for you.â – ArielandShya Kane
15. Fear of letting go
âSome people believe holding on and hanging in there are signs of great strength. However, there are times when it takes much more strength to know when to let go and then do it.â – Ann Landers
âThose who say life is knocking them down and giving them a tough time are usually the first to beat themselves up. Be on your own side.â – Rasheed Ogunlaru
âWorrying is carrying tomorrow’s load with today’s strength- carrying two days at once. It is moving into tomorrow ahead of time. Worrying doesn’t empty tomorrow of its sorrow, it empties today of its strength.â – Corrie ten Boom
18. The need to be in the know
âKnowledge is too final. Not knowing lets you dream a little.â – Shaun Hick
âThey say, ‘Look before you leap’ So look. But do not look for too long. Do not look into the void of uncertainty trying to predict each and every possible outcome, to evaluate every possible mistake, to prevent each possible failure. Look for the opportunity to leap, and leap faster than your fear can grab you. Leap before you talk yourself out of it, before you convince yourself to set up a temporary camp that turns into a permanent delay on your journey into your own heart.â – Vironika Tugaleva
âHow would your life be different ifâŠYou stopped making negative judgmental assumptions about people you encounter? Let today be the dayâŠYou look for the good in everyone you meet and respect their journey.â – Steve Maraboli
âWhen you make any assumption, you are preparing room for error.â – Toba Beta
âHabitual procrastinators will readily testify to all the lost opportunities, missed deadlines, failed relationships and even monetary losses incurred just because of one nasty habit of putting things off until it is often too late.â
– Stephen Richards
23. Depending on others for happiness
âTrue happiness starts within oneself, do not depend on another for total happiness, your entire heart and essence of your being is worth so much more. Always be mindful that a person can destroy you with one single action or sentence when they know your heart is in their hands.â – Rashida Rowe
24. Overworking yourself
âLife will always get busy, make time to do the things you love.â – Lailah Gifty Akita
25. The need to impress
âNever let your circumstances drive you into spending your energy trying to impress people who you believe would judge you for every single thing that you do. Moreover, why should you waste your energy and time on people who are not willing to let you be your true self?â – Edmond Mbiaka
26. Being a victim
âNo one is ever a victim of life; we are all volunteering to grow.â – Shannon L. Alder
27. Jumping to conclusions
âPeople who learn some correct detail about another person’s life at once draw conclusions from it which are not accurate, and see in the newly discovered fact an explanation of things that have no connexion with it whatsoever.â – Marcel Proust
âLet us not pretend to be someone else. It is better to be hated for what we are than to be loved for what we are not.â – Sham Hinduja
29. Hoarding knowledge
âIf you have knowledge, let others light their candles in it.â – Margaret Fuller
30. Comparing yourself to others
âComparison is the thief of joy.â – Theodore Roosevelt
31. Living without intention
“âLive with intention. Walk to the edge. Listen Hard. Practice wellness. Play with abondon. Laugh. Choose with no regrets. Appreciate your friends. Continue to learn. Do what you love. Live as if this is all there is.” – Mary Anne Radmacher
32. Ignoring the moment
âIn life one has a choice to take one of two paths: to wait for some special day – or to celebrate each special day.â – Rasheed Ogunlaru
âAnger â it’s a paralyzing emotion, you can’t get anything done. People sort of think it’s an interesting, passionate, and igniting feeling â I don’t think it’s any of that. It’s helpless. It’s absence of control â and I need all of my skills, all of the control, all of my powers. Anger doesn’t provide any of that. I have no use for it whatsoever.” – Toni Morrison
âYour attachment to unhealthy people and bad habits, which offer you no real control, is why youâre spiritually dying and living a life out of balance.â – Shannon L. Alder
35. Resistance to Change
âThere are two kinds of people. One kind, you can just tell by looking at them, at what point they congealed into their final selves. It might be a very nice self, but you know you can expect no more suprises from it. Whereas, the other kind keep moving, changing. They are fluid. They keep moving forward and making new trysts with life, and the motion of it keeps them young. In my opinion, they are the only people who are still alive. You must be constantly on your guard against congealing.â – Gail Godwin
Are you guilty of any of these offending habits? If so, what can you do to change them?
Parks are so much more majestic landscapes. They also protect and preserve our culture and history in urban areas and offer endless ways for families to get involved.
Tuesday, August 25th marksÂ the 99th birthday of The National Parks Service. To celebrate, they’re offering fee-free day, so you andÂ your family can visit any national park absolutely free!
Here are 99 ways to enjoy the national parksÂ on the 99thÂ birthday of NPS. The list includes a wide range of activities that you can do in urban parks, nature parks, historic parks, and everything in between.
Pick an activity on the list that you can do in a park this month. Post a picture of your experience on social media using the hashtag #FindYourPark. What sounds fun to you?
- Go climbing
- Write poetry
- Be an urban hiker
- Visit a National Heritage Area
- Learn about climate change
- Discover a culture new to you
- Experience silence
- Walk through a doorway of a historic house
- Find inspiration in the story of a civil rights leader
- Go on a ranger-led tourÂ #rangerspointingatthings
- Hug a tree
- Make a memory
- Earn a Jr. Ranger badge
- Relax on the banks of a scenic river
- Celebrate innovation
- Find life in a desert
- Get inspired by a First Lady
- Stand on a mountaintop
- Bring a kid to a park
- Paddle a water trail
- Take a photo that matches a historic one #retrogram
- Try something new
- Channel your inner Bill Nyeâbecome a citizen scientist
- Walk a historic main street
- Find your park in SpanishÂ #encuentratuparque
- Explore a cave
- Go green
- Brush up your national park trivia skills
- Scout a park, boys and girls!
- Make art in a park
- Celebrate Native American heritage
- Come sail away
- Take a picnic and dine al fresco
- Be bear aware
- Hit the road
- Englighten yourself at a historic lighthouse
- Go biking
- Explore Asian American and Pacific Islander culture in America
- Feel the sand between your toes
- Share your story
- Learn about endangered species
- Join us
- Follow NPS on social media
- Follow the footsteps of a woman who made history
- Get in the know about H2O
- Bee pollinator friendly
- Get VIP status
- Catch a wave
- Immerse yourself in a living history program
- Hit record
- Get prehistoric
- Improve your healthâget a park Rx
- Use your free active military pass
- Get reelâVisit a park featured in your favorite movie
- Join a trail clean-up
- See the sea
- Discover a traditional tribal cultural practice
- Let Elmo and Murray be your guides
- Mail a postcard
- Discover history around you
- Make new friends
- Raft down a river
- Pay your respects at a national cemetery
- Pick a POTUS
- Take a mini-cruise
- Plan ahead and prepare
- Walk nature’s treadmill
- Pose for a family photo in a park
- Recognize women who made history
- Reflect on our most difficult stories
- Stamp your park passport
- Ride on a historic carousel
- See history from a different perspective
- Renew your spirit
- See how NPS helps transform your community
- Go fish
- See the starry, starry night
- Make a splash
- Share a #tbt park photo
- Discover the beauty of our nation’s other public lands
- Sleep outside
- Spread the loveâthank a park volunteer
- Plan the best field trip ever
- Visit our international sisters
- Trash Your Trash
- Find a monument and decode history
- Travel the Underground Railroad
- Use the buddy system!
- Visit for free on our 99th birthday
- Wander an American battlefield
- Watch wildlife
- Take a deep breath
- Go wild: Experience wilderness
- Use a national park lesson plan
- Take a sunrise selfie
- Get ready to celebrate with us in 2016!
We encourage you to share your favorite park with your family and friends on social media with #FindYourPark and get more info at FindYourPark.com. Thereâs something for everyone!
What’s your favorite park?
*Image from St. Mary Lake in beautiful Glacier National Park, Montana
“You can make more friends in two months by being interested in other people than you can in two years by trying to get other people interested in you” -Dale Carnegie
Most of us have been to some sort of networking event where there seems to be one person with a huge stack of business cards, frantically making their way around the room poking their cards into everyone’s hands like it’s the golden ticket to Willy Wonka’s chocolate factory- all with nary an introduction.
Sometimes, the shark will add in a wink and a nod with an unspoken, “Call me and we’ll do business!” for good measure. This is what I refer to as a networking shark. You can almost hear the “Jaws” theme music as they approach the outskirts of each conversation group. They don’t introduce themselves, and they are loathe to take the time to have a conversation or find out about other attendees. They don’t consider the event a success unless they’ve passed out every last card in that big stack.
This, my friends, is not what networking is about. In fact, this tactic is rather rude. It comes across as cheesy, pushy, and selfish. This is not really the type of impression you want to leave someone with, is it? No, right? Whew! I’m glad we can agree on that. So let’s move forward.
Networking, sales, and business in general, are about listening. It’s about learning about your prospect. It’s about finding common ground. Learn about their business, their interests, their issues. Take the time to find out what their challenges are.
What are some of the issues they are struggling with?
What are they doing to remedy these issues?
What do they feel is hampering them from progressing?
Once you have a handle on where they’re coming from, you’re in a much better position to start building the relationship. They’ve confided in you and shared their concerns. This is where the trust factor is so important. The last thing you want to do at this point is to start selling yourself. This person has just confided real concerns that they have. Your first instinct should be to figure out the best way to help them. This does not call for a lengthy sales pitch. Now is the time for you to do some homework. Let them know that you are in their corner and working to help them find smart solutions.
The best salespeople in the world will tell you that success comes when you talk less and listen more.
If you choose to use social media to promote yourself and/or your business (and why wouldn’t you? It’s free, it’s where everyone is, and it’s the best way to reach out to new prospects that you’d otherwise likely never meet) then you should really take the time to read some articles on social media etiquette. Yes, it exists, and there are rules. You really want to give yourself every advantage by going about it in the right way. It’s an investment of your time, but well worth it when used correctly.
For instance, if you reach out on LinkedIn, learn about this person. Read their posts. If you like what they are about, make a specific and positive comment. Send them a helpful article that addresses their industry or the specific issue they are trying to solve.
Building your contact base is not about quantity , it’s about quality.
The best advice I can give is to be genuine. If you are always guided by doing the right thing for people with an honest, unselfish heart, you will build positive, trusting relationships, and success will naturally follow. This is true in all areas of our lives . Be true to yourself, be genuinely interested in others, and you will build trusting relationships.
If we conduct our lives and our business with the greater good in mind, we will always come out on top.
In the comments, tell us what strategies you use to create long-lasting relationships with your clients.
Photography is one of the fastest growing careers around, and it isn’t showing any signs of slowing. Popularity breeds competition, and competition can be a huge threat to a small business. But there’s hope. And that hope comes in the form of passive income- creative revenue sources that help you make money behind the scenes while you’re out there doing what you love.
As a sales and marketing consultant for nearly twenty years (and as the current owner of three small businesses myself), I know a thing or two about how to make money in small business. This guide is loaded with all the tips and tactics I know to help you along your way. I’ve included lots of direct links and resources, detailed how-tos, and ideas to implement to take your business to the next level.
Use code PIX20 to take 20% off, now through August 31st.
Check it out, here.
So, you’ve got a great idea for a business. You’ve tested the market, created a business plan, and devoted yourself to finding out everything you need to know about the requirements of running a business. You have everything you need, except money. You donât have the credentials for a bank loan, and you need to find investors but have no idea where or how to start. Below are some tips on how to start raising the funds you need to make your new business a success.
Tip #1 Networking
If you are starting a new business, networking is crucial- it is not an option, but rather a necessity. Reach out to people you know and ask them to recommend you to others. Investors are more likely to take interest in your company if you share a common contact between the two parties.
Make sure you utilize your social networks and build your contact list, so when it comes down to choosing which company to invest in, your company sticks out due to mutual contact between the investor and your company. Ultimately it will give them more confidence when making an investment with your company.
Make sure to not be overly aggressive. Allow investors who are not interested an easy way to decline the investment so they do not feel uncomfortable or pressured, and you do not find yourself in awkward social situations.
Tip #2 Angel Investor Websites
Another tip to finding investors for your startup is creating and building a profile of your company on websites run by angel investors. An angel investor is an individual who provides capital for small startups or entrepreneurs. As explained by Investopedia, âAngel investors give more favorable terms than other lenders, as they are usually investing in the person rather than the viability of the business.â
Profiles on angel investor websites provide information to investors on businesses who are seeking funding. By creating profiles on these sites, you will give investors the opportunity to learn more about your company and what your company does.
These profiles also allow you to learn more about potential investors, which equally as important. One such website is AngelList. You can also raise money through crowdfunding sites like GoFundMe and other similar websites, including:
Tip #3 Research & Outreach
Another crucial step to finding investors is doing extensive research. Perform an online search of businesspeople who invest in businesses that are similar, but not identical to yours. Then, make a list of 30-50 of them that you think might be interested in working with you. Reach out to them individually, being prepared to talk both about your business idea, but also as to why you think they would be a good fit as an investor in your company.
If you cannot articulate your business plan, you have no chance of them investing with you.
Tip #4 Understand the Economics
When reaching out to any investor, it is important for you to be clear about what you are offering in return for their investment.
Are you looking for a partner who will take a percentage of the business?
Are you looking to take the money as debt in exchange for interest payments?
Or are you looking for both?
If you don’t know this going in and are not comfortable with the economics, your chances of success are greatly diminished. Know the fine points of your business and be prepared to answer tough questions. Remember, you need the investor more than the investor needs you, so make sure to structure a deal that offers them something for their money that they cannot get somewhere else.
Raising money for a new venture is very difficult, but it’s not impossible. It takes a lot of research, planning, and time. Don’t get discouraged! If you stick to it and follow a plan of attack, you can achieve your goals and get the investment you need to start your business.
**Side note, The Mogul Mom highly recommends Kabbage as another great source of small business funding.
When it comes to your health, gender equality is off the table.
We all know “Women are from Venus and Men are from Mars.” Ok, that’s a book title, but the implied connotation is not too far from the truth – especially, when it comes to our health. Not only do women have completely different signs (diagnostic findings like, blood pressure or glucose levels) and symptoms (how we feel) for certain diseases, women process them differently than men. These differences are not only important for recognizing when to call 9-1-1 in case of an emergency, but crucial in preventative care and for medical research.
Here are some gender differences for some of the most common ailments.
Aches and Pains
In general, women report more intense, more numerous, and more frequent bodily symptoms than men. It doesnât mean they are sicker or less healthy. It just means that women view and express pain differently than men.
Simply, when viewing women and men, there are âinnate differences in somatic and visceral perception; differences in symptom labeling, description, and reporting; the socialization process, which leads to differences in the readiness to acknowledge and disclose discomfort; a sex differential in the incidence of abuse and violence; sex differences in the prevalence of anxiety and depressive disorders; and gender bias in research and in clinical practice.â (1.)
This finding is very important for doctors when they are obtaining clinical history, understanding the meaning and significance that symptoms hold, and in providing symptom relief when treating female patients. More importantly, itâs important for women to state their symptoms exactly without holding back or exaggerating.
Drug Interactions and Side Effects
By and large, women experience more adverse effects to drugs, especially cardiovascular drugs. This may be due to BMI or hormone differences in women. Another theory as to why women experience more adverse reactions to drugs might be due to, partly, a greater use of drugs in women compared with men. But one thing is for sure, sex differences in the incidence of adverse effects for certain cardiovascular drugs make it even more important for doctors to take gender into consideration when prescribing them.
In addition, because of more severe reactions, women tend to require hospital admissions more often. Again, itâs important for doctors to take patientsâ history very carefully to determine if the symptoms are drugs reactions or something else.
We all know the classic heart attack signs like a scene from a movie – a man clutches his chest as he falls to the ground, his face wincing in pain. And while this look of intense pain, pressure, squeezing, fullness or pain in the center of the chest is very common for someone suffering a heart attack, there are other symptoms, like pain or discomfort in one or both arms, the back, neck, jaw or stomach. In addition, shortness of breath. with or without chest discomfort,Â breaking out in a cold sweat, and nausea or lightheadedness are also signs and symptoms we are all familiar with.
For women,Â while the most common heart attack symptom is also chest pain or discomfort, women are somewhat more likely than men to experience shortness of breath, nausea/vomiting and back or jaw pain. Women also report “flu-like” symptoms, acid reflux, upper back pain, and indigestion-like symptoms. Women also tend to take aspirin and not call 9-1-1 when they experience these symptoms, which is attributed to ‘taking care of the family first’ mentality.
Angina, an early sign of heart disease, is caused by an obstruction of the arteries that surround the heart, usually coronary arteries in most cases. In fact, men’s angina is usually caused by an obstruction of coronary artery whereas for women, it’s usually caused by blockage of smaller arteries that branch out of coronary arteries.
When men have angina, they have tightness, pressure or discomfort in their chest during physical activity or when stressed. The symptoms go away shortly after the activity or stressed period is gone. But women, in addition to chest pain, can also have a feeling of being out of breath, nausea, vomiting, discomfort or sharp chest pain during the episode. These symptoms can easily be attributed to other common causes and many women overlook angina as the cause when they experience these symptoms. Furthermore, since these symptoms go away after the physical activity is over and stressful period passes, itâs very common for women to neglect further tests to determine the real cause.
Sleep Apnea is more common in men than women. A study (7.) showed that, structurally, men have longer airway length in the throat and bigger mass of soft tissues in the soft palate and tongue, which makes sense that men would suffer more.
However, one of my female patients who suffered with Sleep Apnea for years reported that when she eliminated gluten from her diet, it went away. She no longer snored or gasped for air when sleeping. Thus, while women may suffer with Sleep Apnea too, the cause might be different than men.
Alzheimerâs Disease or Dementia
When you hear someone mention Alzheimerâs disease, an image of an old frail woman –Â not a man – looking up with a blank stare comes to mind. In fact, 1 in 6 women aged 65 years or older has a chance of developing Alzheimerâs disease, whereas the incidence is only around 1 in 11 for men. And the difference in length of a lifespanÂ – the fact that women live longer –Â is not correlated with why women suffer from this mind robbing disease. Unfortunately, to this date, researchers still don’t know why women suffer more.
Studies (8. and 9.) that analyzed the gender differences, the neurological and physiological hallmarks showed the difference between genders but not âwhyâ more women will develop Alzheimerâs than men.
âIt’s not just that women are living to be older. There’s something else going on in terms of the biology, the environment, for women compared to men that may make them at greater risk, or if they have some symptoms, change the progression,” said Dr. Yaffe of University of California, San Francisco. (9.)
Itâs worth noting that older people who had general anesthesia declined faster. Therefore, itâs important to alert doctors when there is a history of surgery with general anesthesia. But more importantly and maybe easier said than done, to prevent surgical procedures that require general anesthesia for older people.
Statistics show that mortality rates for women are lower than for men, and maybe thatâs attributed to the fact that women care for their illnesses better than men. They also visit the doctors more often and can discover illnesses quicker than men, who do not seek medical care often enough and who are socially conditioned to not complain about aches and pains. Regardless, itâs attitudes about symptoms, medical care, drugs, and self-care that are extremely important for preventing more serious illnesses.
Furthermore, itâs also important for doctors to ask the right questions when examining patients as women and men answer differently when it comes to description of their symptoms. Also, gender difference should be a factor when designing medical research for cure for diseases and for pharmaceutical inventions.
Who among us doesn’t love a bargain? This week I was browsing through Amazon for some unique back-to-school finds for the kids & thought Iâd share some of my greatest finds- all for under $10! Several even offer free shipping. We love free shipping. Happy bargain hunting!
*Please note that the prices were current as of the posting of this article. Prices are subject to change with time.
Canvas Pen Bag Pencil Case
$3.23 for all 4
Peel & Stick Chalkboard Tiles
$3.71Â for a set of 4
Gel Ink Pens
$7.99 for a set of 10
Dinosaur iPad Sleeve
Collette Lilly Polka Dot Cardigan
most sizes $10.00
Solar System Ice Packs
$9.99 set of 2
Laura Ashley Mini Pocketbook
Silicone Tubes- intended for popsicle making, but even better for putting snacks in for lunch boxes!
$6.69 for Set of 4
For the geeks in your life xo
Kitty Post-It Note Dispenser
$8.56 Set of 50
Pencil Pencil Holder
Girls Trailmaker Backpack
Boys CamoÂ Backpack
PaperMate Colored Pens
$2.00 Set of 8
DC Comics Batman Cape Socks
Mini LED Lamp for iPad/iPhone
Be HappyÂ Tee (Lotsa colors to pick from)
Filigree Pen and Pencil Cup
And for moms…
A Keepsake Memory Journal
AND if you’re a Target junkie, like me, check out this article on Penny Hoarder:
Got any deals YOU want to share?