6 Free eBooks To Build Your Social Media Muscle
In the ever-changing, always-growing world of social media, knowledge is power and staying on top of things is key to growing your business.In such a dynamic environment, as a savvy business owner, you must have a few good resources on hand at all times to help you learn the latest in social media easily and effectively.Enter eBooks written by authorities and experts and chockfull of practical, actionable tips for you to use. Best part, they’re all FREE.Here are 6 free eBooks to help you build your social media muscle:1. How to Enhance Your Internet Presence with Social Media This 34-page eBook by the generous and talented folks at Hubspot will help you to improve and increase your brand’s presence on different social media networks including Twitter and Facebook. To download the eBook, you will have to provide your details and be a part of their email list. A very small price to pay for all the goodness that Hubspot offers business owners.2. How to Monitor Your Social Media Presence in 10 Minutes a Day Again, by the Hubspot team, this 20-page eBook is all about time management and social media. Now that you’re online and networking, learn how to optimize your social media efforts without spending hours online.Find answers to questions like “what should I monitor and how?” Learn about tools that help you organize your social networking efforts and track them effectively.Oh and while you’re at Hubspot, do spend some time in their treasure trove of a library for some totally awesome marketing resources. All FREE!3. Why Your Blog is Your Social Media Hub by Debbie Weil Debbie Weil is the authority in the world of business blogging and in this eBook she draws upon the experience of 32 other experts, including Seth Godin, David Meerman Scott, Guy Kawasaki and others to understand how and why a blog is actually a social media hub. The eBook is basically a compilation of what these experts had to say on the topic.Why I find this eBook useful is that it helps a small business to understand why you need both a blog and a social media presence and how to use both effectively.4. From Stats to Strats: Using Social Media to Plan and Measure a Strategy Campaign by Bonsai Interactive MarketingThis 27-page eBook from Bonsai Interactive Marketing is a great read for anyone wanting to use social media stats to create a smart marketing strategy.Part one of the eBook deals with the statistics of social media (some of which may be outdated since the eBook came out in 2010) but it is the second part that is strategy or using social media stats to create a workable, effective marketing plan.For instance, the Twitter stat sheet shows over 60% of Twitter use is outside of the US. The action step they recommend is analysing where your customers are from and if it is outside of the U.S., using Twitter to connect with them.5. David Meerman Scott’s Library of Free eBooksI thought of just including one of my favourites – Real Time {2010} in this list but that wouldn’t have been fair.While some of David’s ebooks have been written in 2006 and 2008, I recommend downloading them all and reading them, front-to-back. The information and strategy in all of them will help you grow as a small business owner for sure.6. Customer Service Social Media Kit by The Russo GroupThis is a subscription-based download that consists of 4 eBooks to help you grow as a business owner. It includes using social media to improve customer service, building your brand with social media and basically, using social networking to grow your business. Short and simple,each eBook offers practical advice that can easily be put to use for visible results.
What eBooks do you recommend for learning about social media?