5 Easy Ways to Use Facebook to Boost Sales and Build Your Brand
If you’re a small business owner, you should be on Facebook. However, just being on Facebook isn’t enough. You need to use it properly and intelligently in order to leverage your online presence, promote brand recognition and drive sales. Is this difficult? Nope. Here are 5 simple but highly effective ways to use Facebook to boost sales and generate buzz for your business without spending a dime.
1. Create a business page, not a personal profile
It all starts with a first step and for a small business, that's setting up a professional company page, not a personal profile. Getting started is easy to do. Simply upload your business logo in the photo section, add your business details, including company website, address and mission in the profile section and then...
2. Promote your Facebook page
Next, spread the word about your Facebook page on your website, email signature and newsletter. Facebook offers several easy ways to do this on your website with plugins, widgets and apps. Then, add a link to your Facebook page in your email signature. Finally, add a clickable link to your Facebook page in your company newsletter. It can be an colorful icon or a plain old text link - just make sure it encourages readers to come Like your page.
3. Talk to your fans, not at them
Instead of just using your Facebook page to post links to your website, use it to get to know your fans and to find out what they really need. How do you do this? Easy. Talk to them. Ask them questions, take a poll or host a contest. Invite them to upload photos and share their story. Make it interesting and interactive, and above all, welcoming.
4. Sell and sparkle...
Facebook makes it very easy to sell your products, offer exclusive discounts, post testimonials and showcase press mentions right on your Facebook page. And that means it's easy for you to boost customer confidence, make your brand more memorable and increase sales. Create separate tabs on your Facebook page to share your press and testimonials and create your very own storefront right on Facebook using Payvment, VendorShop or Storefront Social.
5. Follow the rules of engagement
Don’t start your Facebook page with guns blazing and then fizzle out fast. Keep the fire alive with conversations and consistency. Post updates regularly, encourage questions and comments and basically, stay engaged. Your fans are there for a reason – to connect with your business. Make sure you do that.
How do you use your Facebook page for business?