Make Your Website Your Best Employee
Your website isn’t just there to look pretty. It has a job to do.While you’re busy working, corralling the kids, and trying to regain your sanity, your website should be bringing in prospective clients, answering their questions, and converting them into paying clients.Your website works when you aren’t working. The better it works, the more you’ll be able to:- devote more time to what you do best and instead of spending time on boring admin tasks- spend less time scrounging for clients- have more fun with your familyJust like a stellar employee, a good website can help you do all that and more.
How do you make your website your best employee?
You give that sucker a job description. You determine exactly what you want your website to do for you and set up a system for tracking its performance.
Step 1: Determine your website goals.
What do you want people to do when they land on your website? You might want them to:- sign up for your newsletter- contact you for a quote- buy something from your shop- schedule a consultationTip: If one of your goals is a biggie, like buying your $3000 coaching package, break it down into smaller steps. Most people need to get to know and trust you before handing over that kind of cash. What is the very first step someone would take towards that goal? How will you lead them to buy your high priced item from there? That first step becomes a website goal.For example, let’s say I’m a health coach who works with stressed out women in high-powered corporate jobs. Ultimately, I want these women to buy a long-term, one-on-one coaching package. But since they’re probably not going to be ready to spend that much when they first discover my website, I want them to sign up for my newsletter. That way I can deliver value and let them get to know and trust me until they are ready to buy my mega coaching package. So one of my main website goals is for people to sign up for my newsletter.
Step 2: Give people what they want.
People visit websites because they’re looking for solutions to problems. Even when they’re killing time playing Candy Crush, they’re solving a problem, like boredom or procrastination. When someone lands on your website, they immediately want to know what the website is about and what’s in it for them (how you can solve their problem).Use attention-grabbing headlines that address the problems you solve. Keep your navigation menu simple and organized to make it easy for people to find what they’re looking for. Guide visitors to complete your website goals with clear calls to action.
Step 3: Track your website’s performance.
Let’s say you set a goal for people to like your website. And by like I don’t mean ‘like’ it on Facebook. I mean they go to your website and think “hey, this is a pretty cool website.”Great, they like your website. But what does that actually mean? How will you know if they like it? How will you know how many people like it? How will you track if the number of people who like it increases or decreases? How will you know if the people who like it become paying clients?You can’t.If you can’t measure your website’s performance, there’s no way to know if its your best—or worst—employee.Get ready to become best friends with Google Analytics. It can track just about anything on your website, and it’s free.Install Google Analytics to set it up to track goals. Check your website’s performance every few months to see what’s working and what needs improving.Follow these three steps to give your website a performance review. You can’t afford to have this employee slacking off!
How did your website do in its performance review? Let me know in the comments so I can help you make your website your best employee.