3 Steps Guaranteed To Ramp Up Your Sales

Have your “to do” list handy? Right beside you as you read this?Great. Why am I asking you about your to do list? Because I want you to throw it away.  Ok, ok, you CAN keep it if you have anything revenue generating on the list. Chances are, you have a bunch of busy items but nothing on your list that relates directly to your bottom line. And THAT’S why your business isn’t your dream business (yet). You are ready to work less, earn more and have more time for FUN, right? I thought so. To do that, we need to look at a few things. There are a few ways (all painless... well, relatively painless) to adjust your to do list so that what you are focusing on directly relates to your bottom line. If you employ just one of these steps, you’ll quickly see mega payoff in terms of income, new clients, and free time. Let’s get started, shall we?  

Step 1: Create and follow an actual sales system or sales process

Most solo business owners don’t have an actual process that they follow for each sales conversation. As a lover of all things system related, this amazes me. Having a system like this will allow you to easily – and authentically - convert an initial conversation into a paying client. When you don’t have one, you feel stressed as you “wing it” (which leads to the good ol’ fraud complex) and it costs you sales. It costs you clients. It costs you time. And your clients lose, too, because they aren’t able to experience what’s possible for them through working with you.So, I’m wondering. Do you have a sales system? If not, don’t worry – click here to learn my easy 5 step process. If you do have one, hooray! How often are you referring to it? How often are you practicing, implementing , tweaking and learning what works (and what doesn’t)? What’s your close ratio? (If you don’t know the answer, that’s OK. Start tracking your sales conversations and compare that number to your new clients coming in. You’ll quickly see trends and will know if your current process needs an upgrade.) 

Get Into Action Now:

Use a process for your sales conversations. Track your results. To start, aim for converting at least 30% of your sales conversations into clients.   

Step 2: Invite more people to have a “free consult” or “strategy session” with you

Go out and offer a free consult to every single person that you speak with that fits into your target market. Don’t ever assume that your ideal clients already know that they can grab a free call consult with you. TELL THEM. Over and over and over again. Put it in your email signature, include it in every e-newsletter that you send out. Offer it when you do a training class. Tattoo it on your forehead. Remind your referral partners that you offer a no cost initial consult. Remember: without sales conversations, you aren’t making any money. And if you aren’t making money, then you have a very expensive hobby.  

Get Into Action:

Practice offering your free consult at every opportunity.   

Step 3: Set up your consult schedule and have a clear process for follow up

Ick. I know. A process? A schedule? That sounds so annoying. But it’s not, I promise. (It’s even a little sexy.) When you schedule time to work solely on your sales conversations, several things happen: You become “better” at your sales calls when you have them scheduled together because you get into – and embrace - the sales mindset. This means higher conversion rates and it’ll be easier to schedule new client conversations.Alarms will go off if you have NOTHING on your schedule during this time block. You’ll be aware that you need to be generating more leads and more conversations to continue to have a steady flow of income. You’ll feel relieved because you’ll have a scheduled time to check your notes and follow up with prospects that you spoke with previously. It’ll be much harder to avoid when you have time specifically set up for this part of your business.  

Get Into Action:

Block off two hours each week that you’ll dedicate strictly to your sales consultations and follow up. 

Which one of these steps jumps out at you as your next step? Please make your commitment real and share one way you’ll shift your “to do list” focus this week.

  Grab your seat at the free webinar airing on May 26th, here.