How To Get Dynamic Followers To Market Your Brand [+ Infographic]

Despite the fact that the medium for marketing on social media is continuously evolving and expanding, the marketing paradigm hasn’t changed much. Along the way, various CEOs and marketing managers have realized that for effective branding, you need online followers. So, ultimately it comes down to how you can build and commercialize your business or brand on social media.  

Building A Brand Loyalty

Brand loyalty is worth prioritizing in any business. Recently, iDigic published an infographic, “Social media services for business – a Factosocial 101 infographic” highlighting how social media channels can help in increasing the brand awareness of firms. Whether it's Facebook, Twitter, or Instagram, each of them provides enough strategies to popularize your brand.    There's a difference between ‘brand loyalty’ and ‘brand familiarity’, of which most businesses are not aware. Brand familiarity highlights the importance of brands to customers, while brand loyalty describes the commitment of customers to a particular brand over other competitive brands. Another term in branding which is becoming popular is ‘brand evangelism’. It represents those clients who are more than loyal; they are outspoken and the active advocates of your brand. Compared to an average brand loyalist, the brand evangelist is more committed. They will often work on the behalf of the business to attract more customers. So, how can companies create brand loyalty? Let’s check it out...   

Step 1: Get To Know Your Niche

Each business or brand needs to have a niche. There needs to be a method to set the business apart from others and everything else. Keep in mind that without a niche, you might blend in but will end up getting lost in the social media noise. Finding your niche means creating your personality and there are various questions you need to ask yourself like: What do I enjoy doing?What are the activities I am good at?What is the major purpose of my brand? It is important that you become honest, unique, sincere and somewhat a bit mysterious. Try to keep your persona and purpose clear, however, make sure to strive people to know a lot about you. If individuals get confused about what you are doing in the first few seconds, then it means you have lost them for good.   

Step 2: Concentrate On Loyalty First

The final threshold involved in growing and developing brand relationships is brand evangelism. The first is familiarity which is followed by loyalty. There are many stages to this particular concept; however, the basics have to be in your control. Provide users with a great experience which makes them come back for more. Also, ensure that your branding efforts are visible as well as consistent.   

Step 3: Outreaching Bloggers

One of the fundamental aspects to make sure that you have got required followers is to check out for bloggers who are already communicating with your audience. Frankly, this particular strategy worked great for the concluding book of the Harry Potter series. An exclusive announcement made by the fans spread the word to millions of readers all around the world. No doubt, this needs to be done with the expectation that bloggers are honest. Now this strategy can seriously hurt you if you are not confident about your product.   

Step 4: Creating Relationships With Branding Advocates

Most of the marketers agree to the fact that brand advocates bring success to various marketing programs. From increasing the awareness of social engagement to directing new product launches and maximizing social branding, advocates assist brands in achieving many goals. You can get innumerable benefits for your brand and business by building relationships with your advocates. Not only do you have the opportunity to create life-long customers, but you might end up getting new customers as well. One of the biggest advantages of consumer advocates is that they can become your brand’s best marketers and will even share your brand story. But you need to make it easy and rewarding for them.   

Step 5: Provide Individual Attention To Customers

It is not easy to get stand-out customers. And if you want such customers, you must provide stand-out social media experiences. So you need to dole out individual attention to make it memorable and create unique brand impressions on particular members of the community. For example, you can contact specific social media followers and help in promoting their materials. Showing your appreciation and will make people remember you.   

Step 6: Fostering Active Participation

There are certain things participation does for you. Firstly, each act of involvement will increase the number of loyal followers of your brand. Just think of it as a ritual that develops into a habit. Secondly, each act of participation done by the customer will enhance the complete visibility of the consumer-brand affection. And interestingly, these brand affections are quite contagious. You can even make your customers post frequently regarding your brand through announcements, contribute to the community and ask engaging questions.   

Step 7: Provide Instant Feedback

The sign of a champion brand is to provide quick feedback. It is something that can assist your business in all the three top levels of brand relationship. You have to collect all the feedback related to your product, services, and brand and listen to them. As soon as you come across any piece of information which is meaningful, implement them. So, such kind of response shows that you listen to customers and understand what they want. This, in turn, provides more loyalty.   

Conclusion

The social media strategies discussed in this article are quite easy to follow. However, you need to ensure that it is based on your values of your firm as well as the need for a target audience. Also, don’t forget to experiment early and often. The best part of using social media strategies is that you can get immediate feedback.  

What strategies do you employ to up your marketing game?