Mogul Mom Spotlight - Mallika Malhotra

WHAT'S YOUR NAME?Mallika MalhotraCOMPANY NAMEMikiFoto + CoTELL US ABOUT YOUR BUSINESS AND WHY YOU STARTED ITMy name is Mallika Malhotra and I empower women entrepreneurs to stop hiding in their business and confidently, become the face of their brand through photography, storytelling and strategy. I help my clients move from feeling lost to feeling like the leader in their market. But it wasn’t too long ago when I felt frustrated in my own business. I was not booking clients or attracting the people I wanted to work with. I didn’t have passion for my work because it felt like everyone else’s. I was playing it safe with my messaging, copying what others were doing and even hiding behind my logo and website. I felt invisible and boring. I felt like an imposter. I was afraid to put myself out there. As a result, I didn’t feel like the leader that I was meant to be. After a few years in business, I got tired of feeling lost. I was sick of feeling like a commodity and like everyone else. I had this itch to finally be myself. I knew deep inside that I had so much more to offer. I did the self discovery work to define the foundation of my brand. And I took the leap and started sharing my story - why I started, what I believed in, who I helped, what my process was like. I invested in my own brand photography and updated my website with images of me instead of just featuring my portfolio. I stopped hiding and sprinkled my personality into all of my work. I stopped obsessing about what everyone else was doing and started focusing on my work, my path and my goals. I worked with a branding coach and started to infuse my story into my message. I put my face to my business in photos, in video, on social media and spoke up at networking events. I was finally feeling more connected to my work and building more meaningful connections with others. It was a game-changer! Today I have a passion to help women in business discover what makes them stand out so they can finally tell their stories, create powerful connections and inspire their audience. I want them to reach a place of confidence, much sooner than I did. I want to inspire them to stop hiding and finally be the face of their brand. I can’t wait for you to discover your unique story and tell it to the world. I know with encouragement and confidence, you can create an unforgettable brand that will serve and inspire others. Your story is too good not to share, so let’s start sharing!WHAT DO YOU SELL?Brand Photography and Brand Strategy servicesWHO IS YOUR TARGET AUDIENCE?Women entrepreneurs 35-60 who are in saturated markets, they have been in business for 2+ years and have tasted some success. They have websites, active on social media and are in the process of either launching a program or getting some form of publicity. They are also Moms with busy families and they struggle with managing both. They have drive, passion and purpose. They are ready to up level and become the leader in their space.WHAT 3 PROFESSIONAL ACCOMPLISHMENTS ARE YOU MOST PROUD OF?Featured in NJ News 12 segment, Received a Collaboration award from women's empowerment group - Believe Inspire Grow, wrote and published a book last year, "The Brand Photography Playbook"WHAT MAKES YOUR BUSINESS STORY UNIQUE?I’m a professional photographer, brand strategist, educator and author of The Brand Photography Playbook. After years in the corporate advertising world, I now work with ambitious women entrepreneurs, influencers, movers and shakers to bring their brand to life with powerful visual storytelling. My mission is to empower women to stop hiding behind their business and confidently become the face of their brand. Using a combination of discovery questions, storytelling, strategy and photography, we create a stand-out, unforgettable brand that not only turns heads but turns hearts. My mission is to create women leaders!HOW CAN WE FIND YOU?Instagram - www.instagram.com/mikifotoco 3.3K+ followers