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List Building 101: How to Build an Intentional, Profitable Marketing Machine in 18 Days or Less

When it comes to email marketing, there’s a lot to know. Here, we’ve broken it down for you into eighteen, actionable, easy to digest segments that will help you grow your marketing machine like a pro.

Email marketing efforts falling flat? Maybe it’s not what you’re saying but who you’re talking to.

Email marketing is one of business’ smartest power tools. Not only does it help create engagement and excitement, it drives growth, and is an ideal way to stay in touch with your right people. But growing a strong, beautiful list doesn’t happen overnight.

So, where do you start? This self-paced mini course was ​expressly designed to help you build a quality mailing list full of your right people, those most likely to engage, share, and buy. You’ll learn how to get into the inboxes and into the minds of your right people. In the end, you’ll have more than a list of subscribers, you’ll have a group of brand evangelists that look forward to receiving your next email. This guide is based on years of highly successful experience building a list of many thousands of subscribers boasting an open rate higher than many others in our marketplace.

It works, powerfully.

How do we know? Using these tactics, we’ve grown our mailing list by nearly 30% in just the last year alone. That’s thousands of new, self-opted in subscribers. And we did it all without a single sleazy solicitation. Just good old fashioned marketing and follow-through done right.

Here’s what you’ll learn:

  • What Email Marketing Really Is & Why It’s Important

  • Why Use An Email Service Provider?

  • What’s The Big Idea: Your Mission & Purpose

  • Who Are You Talking To: Finding Your Right People

  • Making Promises And Keeping Them

  • Building Your List The Right Way

  • Two Powerful List Building Tools

  • Using Incentives To Increase Subscribers

  • Segmenting And Managing Your Lists

  • Welcome: Your Most Important Email Ever

  • Learning To Love Your Unsubscribes

  • Reducing Spam Complaints

  • Rules Of The Road: Keeping It Legal

  • Monetizing Your Efforts

  • Avoiding Rookie Mistakes

  • What To Write When You’ve Got Nothing To Say

  • A/B Split Testing

  • Reports: Making The Most Of Your Metrics

At the end of the course you’ll have everything you need to know to build a quality, compliant list that works for you. You’ll learn how to get new self-opted in subscribers, often without doing a thing. And you’ll benefit from an engaged audience that actually looks forward to your next delivery. You’ll reduce spam complaints and increase conversions. And best of all, you’ll build relationships with your right people. And isn’t that the point of any great brand?

Who’s it for?

This course is best suited to:

  • those who are brand new to list building

  • those who have recently begun

  • and those who have struggled to see results

  • anyone who isn’t sure if they’re going about things the right way

No matter where you are in your list building journey, you’re sure to glean plenty of actionable content to help propel your subscriber numbers, quickly.

  • There’s a lot of noise out there about email marketing but The Mogul Mom breaks it down in a way that’s informative, very well organized and easy to implement. Not only did this experience teach me the proper techniques of building an email list and the process of making it profitable, but it also taught me why I should use an Email Service Provider, how to build my list the right way and how to use incentives to increase subscribers. Most significantly, the experience taught me the skills that will enable me to effectively use email marketing and continue building my business.

    Christine Barker, ScarletCalliope.com

  • List Building 101 is chock-full of practical ideas that will get you building your list in no time. Melissa offers her expertise in an easy-to-understand format that will make ANYONE an email marketing expert!

    Karen Kalis, Entrepreneur coach

Ready to start growing your list?

We’ll deliver the entire course to you in one beautifully designed digital guide instantly. You’ll have everything in one handy document that you can print and refer back to time and again. Grab your copy now – and start building your intentional, profitable marketing machine.