Marketing To Retailers

I saw this ad in Baby & Children's Product News and immediately tore it out and scanned it into my computer.  Swaddle Designs is the company that created the ad and through the images and text, they market their line to retailers.  Cleverly and concisely, I might add.1. "Over 400 SKUs and growing" -- this shows commitment and growth, exactly what a retailer wants to see if they are going to bring a new line into their store.2. "Ask a Retailer Why They Love Swaddle Designs" --  duh, could you possibly be more clever? Swaddle Designs lists 14 solid reasons why retailers love their line.  Any questions? Didn't think so.3. Clear contact information AND a call to action -- Swaddle Designs gives two easy ways for retailers to contact them and a solid call to action.  "Ask about our Summer Promotion" is a great way to entice retailers and they know it.When you're selling a product, you can sometimes be nearsighted and only market to retail consumers.  If you haven't thought about marketing to retailers (also known as wholesalers, you're missing out on a big segment.How will YOU market to retailers?A few trade media outlets you might consider, especially if you're attending an upcoming trade show:Baby & Children's Product NewsKids TodayJames GironeEarnshaw'sTot Trends WeeklyYou might even consider tweeting about your product to:ABCKidsExpoKids TodayEarnshaw's